Constratega believes that a corporate identity, once regarded as merely a decorative device, is a defined system of graphic elements that demonstrates 'who you are, what you do and how you do it' ie your corporate strategy, your culture and how you are differentiated from your competition.

The corporate identity must address all of an organisations's stakeholders and the multi-faceted way in which organisations now communicate.

Constratega understands that the creation of a corporate identity goes beyond a design exercise to becoming part of business strategy that represents the DNA of the organisation in which ever channel it chooses to communicate to any of its audience groups.